December has arrived, and with it, the busiest, most critical trading period of the year. For food halls, farm shops and caterers, the next few weeks are a delicate balance of managing high demand, ensuring top-tier quality, and keeping displays looking abundant. This is why securing a reliable fruit and veg wholesaler is paramount.

Your customers are looking for the traditional tastes of Christmas, from the satsuma in the stocking to the roasted veg alongside the turkey.

Here is our monthly market report for December, focusing on the must-stock seasonal heroes and how we are ensuring your counters remain full right through to the New Year.

The Citrus Peak: Sunshine for the Winter Shelves

With the winter days drawing in, vibrant citrus is essential for lifting displays and menus. We are seeing exceptional quality arriving daily from Spain, providing the perfect counterpoint to rich festive foods.

British Seasonal Heroes: The Heart of the Roast

The wet and cooler weather has been fantastic for brassicas and roots. For caterers and chefs planning festive banquet menus, the value and quality of British veg this month is unbeatable.

Operational Focus: Reliability Through Christmas and New Year

We know that having great produce is only half the battle in December. The other half is getting it to your door when you need it.

The festive period puts immense pressure on logistics. That’s why our overarching theme for this month is reliable quality with every delivery.

Whether you are running a high-volume caterer preparing for corporate Christmas parties or a food hall or farm shop needing constant restocking, our focus this month is absolute reliability.

Get Festive-Ready

Don’t leave your December supply to chance. Ensure you have secured the quantity you need of both the Spanish citrus staples and the British seasonal heroes.

Whether you are finalising your usual seasonal order with your dedicated account manager, or looking to secure reliable supply from Montgomery Wholesale for the first time, contact us today to lock in your essential festive delivery schedule before the mid-month peak.