Farm Shops

Why Seasonality Matters for Your Farm Shop

Seasonality is the edge for any farm shop. We buy with the seasons at New Spitalfields Market in London and keep routes short from grower to shop. Fruit and veg arrive with fuller flavour, better texture and vibrant colour, so your counters look outstanding and your café and deli serve produce at its best.

To keep core lines steady year-round, we complement British harvests with trusted importers. We agree sizes and ripeness stages for quick replenishment, and include clear variety and origin on labels so your team can merchandise fast and price with confidence.

Everything is built for farm-shop efficiency: crate-to-counter packing that reduces handling, chilled transport to protect shelf life, and time-banded deliveries that fit your trading rhythm. The result is abundant displays, less waste and a better experience for customers who return for the taste of the season in London.

London’s Seasonal Supply For Farm Shops

Picked at dawn in London’s New Spitalfields, we lean into the season and choose grades that shine on a farm-shop counter. Weekly highlights and set ripeness stages turn your display into a story worth buying. Case sizes fit your pace, packing follows your plan, labels show variety and origin at a glance, and chilled, time-banded drops arrive when your team needs them. We track sell-through, tune the range and keep waste low so your café, deli and shop all win.

Operations stay simple. We align case sizes to turnover, pack to your planograms or crate-ready layouts, and keep the cold chain tight from market to door. Every box is clearly labelled for fast pricing and replenishment. Orders are picked with care, time-banded to your intake, and delivered next day across London. We review results by season and refine the mix to cut waste, speed sell-through and lift margins.

Our Customers

We are proud to supply leading farm shops, food halls, restaurants and online retailers. These customers trust Montgomery’s for premium fresh fruit and vegetables.

Together, we keep counters and boxes looking their best with produce hand-selected each morning at New Spitalfields and delivered reliably across London, with seasonal variety, quality and consistency.